AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Trends in the US
An overview of the performance of the top 5 Film & Television apps in the US, based on Sensor Tower's data. Downloads and active users are on the rise, despite some showing zero revenue.
In Q2 2024, the Film & Television category saw significant activity among top applications in the US. Sensor Tower's comprehensive data provides insights into the performance of these applications. Here's a snapshot of their trends:
VK Video: shows, films, series experienced steady growth in downloads starting from 142K in the first week of April, peaking at 207K in early May, and then stabilizing around 162K towards the end of June. Weekly active users followed a similar upward trajectory, increasing from 1M in early April to over 1.4M by the end of June.
RUTUBE: Смотри видео здесь also saw an upward trend in downloads, with a notable peak of 195K in early May. Weekly active users for the app were impressive, starting at 2.1M and reaching over 2.3M by early June, although there was a slight decrease to 2.1M by the end of the quarter.
Кинопоиск: просмотр фильмов not only saw downloads ranging from 137K to 180K but also generated revenue with a steady increase from $24K to $28K weekly, ending the quarter with a slight bump to $25K. The app's active users remained high with an initial 2.6M, peaking at 2.8M, and closing the quarter at around 2.6M.
Okko Фильмы HD. Кино и сериалы showed a consistent increase in revenue, starting at $21K and ending the quarter impressively at $56K. Downloads saw a slight decline from 121K to 89K, while weekly active users saw a significant increase from 363K to 467K in mid-June before slightly dropping to 457K.
Wink — фильмы и сериалы онлайн, despite having zero revenue, maintained a steady download rate, starting at 93K and ending the quarter at 86K. The weekly active users showed more fluctuation, with a high of 773K in mid-April and concluding the quarter at 692K.
For further insights and detailed analytics, Sensor Tower offers an extensive breakdown of app performances across various metrics and regions.